Know which questions matter before gathering more data. WAMID turns a market ambition into a research brief, an evidence plan and a set of choices your team can act on.
How WAMID works with your team
Define the decision
Agree the market, customer, research questions and the choices the findings should inform.
Design the evidence plan
Set the source requirements, interview or survey approach where needed, participant criteria and access assumptions.
Investigate and compare
Review the agreed data, customer evidence, alternatives and route to market; record dates and limitations.
Find the commercial implications
Identify priority segments, buying barriers, differentiation hypotheses and unresolved questions.
Translate findings into action
Deliver a sourced brief and workshop that connect evidence to an offer, pilot, market choice or positioning decision.
What you receive
Depending on scope: source log, customer and buying journey insights, competitor matrix, market sizing assumptions, segment priorities and an action brief. Findings distinguish observations, estimates and hypotheses.
A scope that matches the decision
A focused market entry decision brief is available at the published Project Compass rate and uses the stated desk research boundaries. A full study, recruited interviews, representative surveys, purchased data and specialist sector work are scoped and priced separately. A small qualitative sample is not presented as a representative forecast.
Questions before we begin
What is the difference between research and competitor analysis?
Market research examines the customers, demand, context and routes to market. Competitor analysis examines the alternatives affecting the buyer’s choice. They often work together, with scope agreed around the decision.
Do you conduct interviews and fieldwork?
Primary research can be included where the scope, participant access, consent, language and recruitment requirements are agreed. It is not included automatically in a desk research brief.
Can research support entry into a new country?
Yes. The study can investigate a defined country, segment and buying process. Country specific legal, tax and licensing advice requires the appropriate qualified advisers.