Turn a promising opportunity into a shared working model. WAMID connects the value proposition, customer, channel, delivery and economic assumptions before the team commits to a wider rollout.
How WAMID works with your team
Clarify the opportunity
Review the customer problem, feasibility findings and evidence already available.
Map the model
Connect customer segments, value, channels, relationships, revenue, activities, resources, partners and costs.
Compare alternatives
Make the commercial and operational tradeoffs of the credible options visible.
Prioritise assumptions
Identify what is uncertain, what matters most and which practical tests can reduce the uncertainty.
Align the team
Agree a preferred direction, a validation plan, ownership and the conditions for the next decision.
What you receive
An agreed scope can include a business model canvas, option comparison, assumption register, basic economic logic, workshop and validation roadmap. A canvas is a working hypothesis until it is supported by evidence.
A scope that matches the decision
Detailed investment forecasts, accounting, fundraising, legal structuring and specialist technical assessments are separate scopes. Model design should be revisited as customer evidence and operating assumptions change.
Questions before we begin
Is a business model the same as a business plan?
The model explains how value is created, delivered and earned. A business plan develops the broader execution, operational and financial detail for its intended audience. The appropriate document depends on the decision.
Is this only for startups?
No. Established businesses use model work when changing their customer, channel, pricing, revenue logic or delivery approach.
What happens after the workshop?
The team receives the agreed outputs and a prioritised validation plan. Research, tests, positioning and delivery support can be scoped as subsequent work.
Read the thinking behind the work
Business model design · Market research · Brand positioning.