WAMID / CLIENT STORIES / BRAND IDENTITY
Alwan
Al Shamoos
× WAMID
A promise of trust.
A consistent presence.
An identity that carries the same promise from the first introduction to the documents that follow. WAMID gave “Trade with Trust” a clear and recognisable visual language.
Follow the story
A brand idea, given a clear expression.01 / THE BRAND IDEA
Trust is the promise.
Recognition gives it form.
For a trading business, each introduction, letter and document helps shape how the brand is understood. Those touchpoints need a common identity to carry the promise consistently.
WAMID brought the brand essence, mark, logotype and tagline into a defined direction for Alwan Al Shamoos. Care, creativity and leadership informed the character behind the identity.
A clearer expression of the business,
wherever it introduces itself.
02 / THE VISUAL LANGUAGE
One identity.
Fewer disconnected choices.
The sun inspired mark, gold and navy palette, and English and Arabic typography were defined as parts of one visual system.
The guidelines set out proportions, clear space, colour use and the ways the identity should appear. These rules give the next designer or team member a consistent reference to work from.
The next communication
starts from a shared set of rules.
A defined visual language.
Trade with TrustAlexandria · English & Arabic typography
03 / THE EVERYDAY EXPRESSION
The same business.
In every detail.
The identity was carried into corporate stationery, including letterheads, envelopes, business cards and stamps, with guidance for digital avatars.
WAMID connected the core identity to those everyday applications so the promise could remain recognisable across the material a trading business puts into circulation.
Coherence in the details
makes the whole easier to recognise.
04 / THE WAY FORWARD
A defined identity.
A reference for what comes next.
The work gave Alwan Al Shamoos a visual identity and a documented system for carrying it forward. Its value is practical: the people creating the next document or communication have a common point of reference.
Does your identity carry
the same promise everywhere?
Talk to WAMID about giving your brand a clearer, more consistent presence.