WAMID / CLIENT STORIES / REBRANDING STRATEGY
MICEtribe
× WAMID
A clearer identity.
A shared direction.
A rebranding strategy connecting what MICEtribe stands for, the character it brings to events and the idea that holds it together. A common foundation for the people carrying the brand forward.
Follow the story
Different strengths. A direction people can share.01 / THE BRAND CONCEPTS
Many strengths.
One connected direction.
MICEtribe’s rebranding strategy brought six concepts into focus: innovative solutions, personalisation, expert knowledge, a friendly approach, technology and resourcefulness.
WAMID clarified how these qualities belong to the same brand. Creative event solutions and tailored experiences sit alongside practical guidance and an approachable relationship with clients.
A clearer view of what the brand stands for.
A firmer starting point for the next decision.
SIX CONCEPTS / ONE BRAND
02 / THE BRAND PERSONALITY
Creativity. Knowledge. Possibility.
One recognisable character.
The strategy defined a blend of Creator at 40%, Sage at 30% and Magician at 30%.
WAMID brought these strengths into a single personality: distinctive and personalised solutions, expertise and actionable support, and the ambition to make transformation possible.
A common character behind
the choices different teams make.
EXPLORE THE PERSONALITY BLEND
Make room for the distinctive.
Tailored solutions put creativity and personalisation at the centre of the event experience.
03 / THE BRAND ESSENCE
One idea.
A thread to follow.
The butterfly became the connecting metaphor in the strategy. Its metamorphosis brings together creativity, knowledge and transformation.
WAMID connected the brand concepts and archetypes through this idea, giving the direction a single expression: “Intelligent Event Metamorphosis, Flight to Success.”
A unifying idea to return to,
as the brand takes its next shape.
THE BRAND ESSENCE
Intelligent Event
Metamorphosis,
Flight to Success.
04 / THE SHARED FOUNDATION
A common foundation.
Clearer decisions ahead.
The work brought brand concepts, personality and essence into a connected strategic reference for MICEtribe’s rebranding.
For the people carrying the brand forward, its value is a clearer starting point: which qualities to emphasise, how the personality fits together and which central idea can connect the next brief.
Is your brand clear
to the people building it?
Talk to WAMID about turning your brand’s strengths into a shared strategic direction.
RETURN TO THE STRATEGY FOR…
Know what belongs in the brand.
Return to the six concepts as a reference for the qualities a new idea should express.