WAMID helps businesses prepare for exhibitions in Istanbul with a clear buyer strategy, relevant communication and a practical follow up process.

Give the activity a business direction

Your exhibition brief should explain who you want to meet, which opportunity you want to develop and what a useful next step looks like. We connect those decisions with the materials, team preparation and lead records needed to support them.

A project can focus on preparation or bring together pre event strategy, agreed exhibition support and structured follow up. The scope follows your objective, target markets and available resources.

What your project can include

• Buyer and partner priorities: clarify the audience, market, qualification criteria and offer.
• Exhibition communication: prepare a buyer presentation, company profile, talking points and agreed language adaptations.
• Team preparation: connect roles, questions and information capture around the same commercial objective.
• International business development: relevant buyer conversations, opportunity notes and next steps within an agreed delivery scope.
• Lead organisation and follow up: a practical record of contacts, needs, ownership and subsequent action.
• Review and recommendations: bring observations and opportunity questions into a working view after the event.

A real collaboration

Explore the TAFF Burger and WAMID story to see how exhibition strategy, international relations, structured contacts and reporting fit together. The case includes real exhibition footage.

How collaboration is scoped

We begin with your event, business objective and target buyer. We then agree deliverables, languages, responsibilities, timing and the level of support. WAMID works with one brand per exhibition; suitability and availability are confirmed before a contract.

Online, in person and hybrid collaboration can be considered. There is no additional local team attendance charge in Istanbul or Dubai. Professional service fees remain part of the project. For other cities, flights, visa and hotel are funded by the client and agreed separately.

Stand construction, production, event access, advertising, printing and paid platforms are separate items when required. The proposal should make those boundaries clear.

Prepare a better exhibition brief

Our Istanbul exhibition marketing planning guide sets out seven practical decisions before the stand. You can also use the lead qualification and follow up framework to plan what happens after a conversation.